The Beginning 

The year was 2018 and three lads in Leicester were craving wings. Not just ordinary wings, but authentic FRESH Buffalo, New York-style chicken wings. They had two choices: a trip to New York or to open a wing joint close to home. Luckily for them, they chose the latter. Hence, the beginning of "WINGTRAPP" – a welcoming neighbourhood atmosphere serving 15 mouth-watering signature sauces and seasonings. Hand-breaded and marinated with a blend of seasonings, our chicken is second to none.

Brand Story

No matter how many locations we plan to open, our wings will ALWAYS use FRESH chicken and each order will be made on demand. We will always make the WINGS the main event. We pride ourselves in having a strong millennial-focused offering with customisable wing and fry options. No pizza, no burgers, just the best FRESH wings as the main offering.

At the core of our marketing strategy is a strong emphasis on current trends, based on the current pop culture norms. We will never cut corners on the quality of marketing, whether that be on our packaging, (giving our customers a premium experience) or in-house customer experience when visiting our stores, or the slick videography and photography on our social media platforms.

Our brand proposition from A to Z is cooler than anything on the high street, from in store, packaging to our social media!